Social Media Guidelines

With the increase in internet penetration and affordable smart
phones, social media use and engagement is proliferating in
India, primarily among the youth. In fact, Facebook has more
than 200 million Indian users with 90% of the users being
below the age of 36 years. Platforms like Twitter, Facebook,
Instagram and YouTube have become effective means of not
just brand building but also to build long lasting relationship
with targeted beneficiaries.
Further, communications via social media is almost
immediate which reduces response time for addressing
grievances and promotes greater transparency.

Social Media and Skilling
Skill India is an initiative of the Government of India
launched to empower the youth of the country with skill
sets that make them employable and more productive in
their work environment. The Hon’ble Prime Minister,
Shri Narendra Modi, chairs the National Skill Mission.
Skill India offers courses across 40 sectors in the
country aligned to the standards recognised by both the
relevant industry and the government under the
National Skill Qualifications Framework. The training
programs help a person focus on practical delivery of
work and enhance their technical expertise so that they
are ready to start work on day one at the job without
requiring further investments from the employers on
training them.
Skill India’s social media presence includes a Twitter
handle (@MSDESkillIndia, followed by more than 1 lakh
follower) and a Facebook page (‘liked’ by approximately
8 lakhs users on Facebook) This strong presence of Skill
India on social media helps in disseminating skill related
messages and engaging with a larger audience.
In order to leverage on the power of social media, Skill
India is asking all the Training Providers (TPs) to ensure
presence on Twitter and Facebook. Presence on these
platforms will create awareness amongst the general
population about skill development programs active in
the country and promote deeper engagement with the
target audience.

TPs are encouraged to tweet and post about the following
subject/developments:
• New courses launched
• Inaugurations of new Skill Centres
• Launch of new skill development programs
• Progress of existing skill developments courses
(mobilization, enrolment and registration, actual training in
progress, assessment and certification)
• Events (Kaushal Mela, special trainings, RPL programs,
visits by various dignitaries, media coverage)
• Testimonials and experiences of the beneficiaries,
especially, how their lives have changed as a result of the
training that they have received (messages/videos/photos)
• Other information that can help connect with its
beneficiaries
Regular postings on above will enable the TPs to connect
effectively with the target audience and will encourage more
people to take up skill development programmes. TPs must tag
the Skill India handle and National Skill Development
Corporation handle (@NSDCIndia) to ensure that the message
is shared with a larger audience. Posts made on Facebook
must be shared with the Skill India page and PMKVY page

TPs may also like to follow and tag the Hon’ble Minister Shri
Rajiv Pratap Rudy (@RajivPratapRudy) to ensure that there
the message reaches an additional 4 lakh people.

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